xilinx arm finally announced

http://press.xilinx.com/phoenix.zhtml?c=212763&p=irol-newsArticle&ID=1418796&highlight=

years and years of talk, now going public :)

Antti

On Apr 28, 3:03=A0am, Antti <antti.luk...@googlemail.com> wrote:
> http://press.xilinx.com/phoenix.zhtml?c=3D212763&p=3Dirol-newsArticle&ID=
=3D...
>
> years and years of talk, now going public :)
>
> Antti


Could someone translate this from Marketing into Tech?  Is this a hard-
core ARM that will appear in the V7?

Thanks,
Stephen

Stephen,

Yes.

(Sorry, I am not in Marketing, but I think you are more likely to
believe me regardless...)

Oh, and we don't know if it will be called "V7."

As soon as an engineer names a product, Marketing changes the name (so
it is 'bad luck' to name anything until it is officially named by the
Marketing folks.  Who knows, maybe "7" is an unlucky number in
Argentina...naming things is a really convoluted, and an art.

Austin

On 4/28/2010 3:53 PM, austin wrote:
> Stephen,
>
> Yes.
>
> (Sorry, I am not in Marketing, but I think you are more likely to
> believe me regardless...)
>
> Oh, and we don't know if it will be called "V7."
>
> As soon as an engineer names a product, Marketing changes the name (so
> it is 'bad luck' to name anything until it is officially named by the
> Marketing folks.  Who knows, maybe "7" is an unlucky number in
> Argentina...naming things is a really convoluted, and an art.
>
> Austin
>
I wonder what will happen if Apple buy ARM?

http://www.thisislondon.co.uk/standard-business/article-23826703-city-aflame-with-takeover-talk-of-arm-and-xstrata.do

�A deal would make a lot of sense for Apple,� said one trader. �That 
way, they could stop ARM's technology from ending up in everyone else's 
computers and gadgets.�

Syms.

"Symon" <symon_brewer@hotmail.com> wrote in message 
news:hr9nai$9rp$1@news.eternal-september.org...

> I wonder what will happen if Apple buy ARM?

There would be an interesting symmetry to that.
IIRC the original ARM (by Acorn RISC Machines)
owed quite a bit of its architecture to the 6502 used
in the BBC micro (and also in early Apples). 

On Wed, 28 Apr 2010 17:21:33 +0100, Symon <symon_brewer@hotmail.com>
wrote:
>I wonder what will happen if Apple buy ARM?
>
>http://www.thisislondon.co.uk/standard-business/article-23826703-city-aflame-with-takeover-talk-of-arm-and-xstrata.do
>
>&#4294967295;A deal would make a lot of sense for Apple,&#4294967295; said one trader. &#4294967295;That 
>way, they could stop ARM's technology from ending up in everyone else's 
>computers and gadgets.&#4294967295;

The agreements signed before the acquisition survive the acquisition
and if the licensees had any legal sense, there would be a clause
which states if the new owner couldn't support the licensees, they
would get a full rights perpetual license (in case ARM went bankrupt
and/or got acquired by someone who doesn't want to support the license
business anymore)
-- 
Muzaffer Kal

DSPIA INC.
ASIC/FPGA Design Services

http://www.dspia.com

Symon <symon_brewer@hotmail.com> wrote:

>On 4/28/2010 3:53 PM, austin wrote:
>> Stephen,
>>
>> Yes.
>>
>> (Sorry, I am not in Marketing, but I think you are more likely to
>> believe me regardless...)
>>
>> Oh, and we don't know if it will be called "V7."
>>
>> As soon as an engineer names a product, Marketing changes the name (so
>> it is 'bad luck' to name anything until it is officially named by the
>> Marketing folks.  Who knows, maybe "7" is an unlucky number in
>> Argentina...naming things is a really convoluted, and an art.
>>
>> Austin
>>
>I wonder what will happen if Apple buy ARM?
>
>http://www.thisislondon.co.uk/standard-business/article-23826703-city-aflame-with-takeover-talk-of-arm-and-xstrata.do
>
>&#4294967295;A deal would make a lot of sense for Apple,&#4294967295; said one trader. &#4294967295;That 
>way, they could stop ARM's technology from ending up in everyone else's 
>computers and gadgets.&#4294967295;

Apple buying ARM makes no sense at all. Why bother if you can get a
license for almost nothing. What Apple wants at this moment is to be
able to design their own SoCs for a tighter fit to their wishes in
order to reduce power consumption.

-- 
Failure does not prove something is impossible, failure simply
indicates you are not using the right tools...
nico@nctdevpuntnl (punt=.)
--------------------------------------------------------------

austin <austin@xilinx.com> wrote:

>Stephen,
>
>Yes.
>
>(Sorry, I am not in Marketing, but I think you are more likely to
>believe me regardless...)

Austin, 
Pleeeeeaase have lunch with marketing tomorrow and convince them to
get a cortex-M3 or cortex-M0 in a Spartan!

-- 
Failure does not prove something is impossible, failure simply
indicates you are not using the right tools...
nico@nctdevpuntnl (punt=.)
--------------------------------------------------------------

Nico,

How many will you buy?  How many will everyone buy?

Putting anything in an FPGA device has to be backed by 1+  billion ($)
in 2+ years for the family ... or I can't even afford to get a water
glass at the table in the marketing restaurant.

Mask sets at 22nm, and development costs, are completely out of this
world.  We may be making a FPGA device that can be programmed to do
what you want, but we still have to serve the broadest market
possible, so we can afford to do it at all, and still make a profit
(reasonable ROI).

Imagine putting something in the FPGA device, and getting it
wrong...it could damage the company so severely that we could lose out
on one, or more technology cycles to our competition.

Tough world out there!  The only reason why I enjoy the semi business
at all is that I was in the telecom business for 20+ years, and that
was so horrible that it (still) makes this look like a fun, exciting,
and rewarding business to be in.  I can't even imagine how grim the
telecom business must be today.

Of course, it doesn't hurt to work for one of the "best in class" semi
fabless firms.

Austin

austin wrote:

> Tough world out there!  The only reason why I enjoy the semi business
> at all is that I was in the telecom business for 20+ years, and that
> was so horrible that it (still) makes this look like a fun, exciting,
> and rewarding business to be in.  I can't even imagine how grim the
> telecom business must be today.
Just ask Motorola!

Jon